Brand Story
Brand Studio is SmartShanghai’s branded content studio, wherein we work with emerging and legacy brands to create effective, engaging stories. The studio offers the chance for brands to harness SmartShanghai’s expert knowledge for storytelling and crafting a narrative to make an impact on our readers. We have more than 20 years of experience in keeping readers engaged and can help your brand do the same with a mix of custom content, really amazing photography, and cutting-edge web design.

Key Benefits

  • Not an Banner Ad: You get the full attention of our readers and reach them through content that they choose to read
  • No Limitations: There's no limit to how much you want to communicate. Your story can include slideshows, videos and infographics.
  • Ongoing Exposure: Your content will be featured for up to 2 years and remain on our site forever.
  • SEO Benefits: Your own SEO can massively benefit from having a SmartShanghai article written about your brand
  • Social Media Exposure: You can share our article on your own Social Media and your website
  • Regular
  • Premium
  • Brand Story
    Your own article, created with our editors, published on SmartShanghai
    Wechat First Post
    Your article sent as a top post to all our WeChat followers
    Website & App Top Article (2 Days)
    Your article featured on our Website and App
    Wallpaper Ad (3 Days)
    Huge exposure for your article through our largest banner ad
  • Brand Story (Senior Production Team)
    Your own article, created with our editors, published on SmartShanghai
    Wechat First Post (Exclusive)
    Your article sent as an exlusive top post to all our WeChat followers
    Website & App Top Article (5 Days)
    Premium 3 txt premium
    Wallpaper Ad (10 Days) Value: ¥28,000/ 10 Days
    Huge exposure for your article through our largest banner ad
    Instagram Post
    The same banner appears at the bottom of one WeChat post
Impressions
> 80k
Clicks
> 8k
Price ¥45.000
Content Production
Our editors and photographers will work closely with you to create the narrative, storyboard, and produce the article.
Featured Article
Your Brand Story will be labeled as editorial content and featured on our homepage.
Wallpaper Advertising
For maximum exposure, your Brand Story will be promoted through our best ad banner, the Wallpaper.
Instagram Post
Your brand story will also be featured on SmartShanghai's Instagram account.
WeChat Top Post
Your Brand Story article will be sent out to all our WeChat subscribers.

Frequently Asked

  • Can I pick any publishing date?

    Publishing date will be ups to editorial scedules, but you could choose a date range that you'd like to publish, for example a slot between 20th June -27th June, because sometimes we have last minute changes to our editorial schedule and are not able to secure a specific date but we usually can book in your ad for a specific week.

  • What reporting will you provide?

    For the WeChat post, you will receive a report exported from the official WeChat backend that provides number of recipients and unique clicks ans shares.

    For the Brand Story and Banners, you will receive a report of exposures and clicks directly from SmartShanghai's data analytics tool.

    For Deals & Ticketing, you'll receive the report of total sales, customer's booking info & time. 

  • Will you accept any content to be sent out?

    We will Publish the content is both satisfied by clients and our independent editorial team. Our readers don‘t like boring content. Boring content will not get clicks or shares.
    The requirement for Brand Story and WeChat Content is that the content is super interesting and informative, so our audience will undersatnd your brand and service better, the content should not just be pure advertizing speak, if your First hand material are not achieving this goal, Our professional editors will help you to make it more attractive and interesting.

Terms & Notes

  • Brand Stories require pre-approval from our editorial team. We limit this product to emerging and legacy brands that have an interesting story to tell and positive impacts on the Shanghai community.
  • Limited to only 12 produced each year
  • Limited to 2 clients in same industry within 12 months
  • Limited to 1 per client per year
  • WeChat Top: Clients can select a two-week time frame but not specific days to compliment our editorial schedule
  • Not eligible for discount as standalone product