Early-mid career professionals are invited to spend an evening with CEIBS online as Associate Professor of Marketing Hyun Young Park puts viral marketing under the microscope in this exclusive MBA lecture.
Since as early as the 1960s, researchers have been interested in how closely the world is connected. More recent analysis, leveraging data from social networks, has reinforced the theory that we all exist within six degrees of separation from one another. Given that the world is so closely connected, it is time to ask, can ideas or products spread as efficiently and effectively as viruses do amongst people
Prof. Park will draw from various academic fields including psychology, sociology, marketing and computer science to reveal the truth – and the myths – behind viral marketing.
During this event, participants, and future MBA students, can expect to gain insight into what makes viral marketing successful, and how alumni have leveraged the resources, knowledge and connections at CEIBS to build international careers.
Speaker
Dr. Hyun Young Park is an Associate Professor of Marketing at CEIBS. She earned her PhD in Marketing from Stern School of Business (New York University) and her Bachelor in Business Administration, with highest honors, from Seoul National University. She has lived in Shanghai for nine years and is the lead faculty for core marketing on the full-time MBA programme.
MBA Alumni Panel
Pre-MBA:
Supply Chain Manager @ Boeing, USA
Post-MBA:
Director of Platform Strategy @ Accenture, Australia
Ex-Global Head @ WeChat, China
Author of The First SuperApp: Inside China's WeChat and the New Digital Revolution
Pre-MBA:
Banking Associate @ JPMorgan, China
Post-MBA:
Founder of SARASTYLE, China
Event Details
Date: June 9, 2022
Time: 19:00 - 20:30
Venue: Online*
Language: English
For more information, please contact James Kent kjames@ceibs.edu
*webinar link will be shared via email before the event
Agenda
18:45-19:00
Log in early for a student-led tour of campus and the CEIBS neighborhood
19:00-19:10
Programme introduction
19:10-20:00
Exclusive MBA lecture
20:00-20:30
Alumni sharing and Q&A
Scan the QR code below or click here to register for this exclusive MBA lecture.
CEIBS MBA Admissions and Scholarships
Ranked #1 in Asia by the Financial Times, Forbes and Bloomberg BusinessWeek, the full-time MBA programme accepts a diverse class of around 150 young professionals. Rolling admissions for the October 2022 intake closes on July 6, 2022.
To help kick-start your MBA application, international professionals who have proven their ability to work beyond borders can now apply for our newly announced fellowship of 40,000 RMB. After confirming your seat on the programme, you will also be eligible for a wide range of additional scholarships and financial aid.
This year, the MBA class is 38% international, 50% female and 100% ready to venture into a changing world – together.
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This article was created by CEIBS
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