A Little Background to this BrandStory
When we went down to Dulwich College in Puxi to storyboard this Brand Story, it was right before Shanghai's epic and historic "four-day" (but really two-month) lockdown. Which is PERFECT timing to start work on one of these. (not…really…perfect).
There is something special about Dulwich College Shanghai Puxi. You might have ideas about what a 400-year-old affiliated international school might be like. Stuffy. Hogwarts-esque. Maybe a tiny bit old-fashioned? We certainly had ideas.
But what we found was quite different. That history of four centuries has certainly given Dulwich a certain indelible character, but it's also a school that is surprisingly progressive. They have a social fabric that creates a bonded community between parents-students-faculty, and education programs that make you think, "damn, I wish I went to this type of school when I was growing up." We do not jest.
Students today are coming of age on a world stage and confronting issues unconfined by country borders — issues that manifest from the global to the communal to the personal. While we were there on campus, we heard more than once that "despite Dulwich's reputation for top tier academic performance, it's not all about high grades and test scores." Dulwich does "holistic." Your kids are gonna be given the treatment when it comes to academics for sure, but they are also going to be taught what it means to be kind, how to diagnose problems and solve them (from climate change to business challenges), and how to live in a community. From what we've seen, they truly embody this new type of education, where strong academics are supported by an ethos that creates not only good students but good people who are ready to take on this new world!