JSquared is the first professional institution in Shanghai that provides "one-stop" beauty services for men, with customized, one-on-one sessions to ensure privacy. Their services include hair removal, skincare, healthcare, manicure, and hands / feet spa. They have all male therapists to avoid embarrassment, with all disposable operation supplies to guarantee sanitation and no membership required to dispel concerns. The company adopts European and American products for customers, including the German semiconductor 808 laser hair removal instrument, American Alura’s healthcare technology, and French mineral gem skincare brand Gemology. Additionally, they do eye brows and eye lashes, too. The company is very friendly to LGBT and other diverse groups.